Usability TestingUX Design

25 Rules For Building A Better Mobile Site

By 06/05/2014 August 19th, 2019 No Comments

Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site? To answer this question, Google conducted a reasearch to explore how a range of users interacted with a diverse group of mobile sites. From this research, 25 principles of mobile site design are identified to help companies build mobile sites that delight customers and drive conversions :

1. CALLS-TO-ACTION FRONT AND CENTER

2. KEEP MENUS SHORT AND SWEET

3. MAKE IT EASY TO GET BACK TO THE HOMEPAGE

4. DON’T LET PROMOTIONS STEAL THE SHOW

5. MAKE SITE SEARCH VISIBLE

6. ENSURE SITE SEARCHRESULTS ARE RELEVANT

7. IMPLEMENT FILTERS TO IMPROVE SITE SEARCH USABILITY

8. GUIDE USERS TO BETTER SITE SEARCH RESULTS

9.  LET USERS EXPLORE BEFORE THEY COMMIT

10. LET USERS PURCHASE AS A GUEST

11. USE EXISTING INFORMATION TO MAXIMIZE CONVENIENCE

12. USE CLICK-TO-CALL BUTTONS FOR COMPLEX TASKS

13. MAKE IT EASY TO FINISH CONVERTING ON ANOTHER DEVICE

14. STREAMLINE INFORMATION ENTRY

15. CHOOSE THE SIMPLEST INPUT METHOD FOR EACH TASK

16. PROVIDE A VISUAL CALENDAR WHEN SELECTING DATES

17. MINIMIZE FORM ERRORS WITH LABELING AND REAL-TIME VALIDATION

18. DESIGN EFFICIENT FORMS

19. OPTIMIZE YOUR ENTIRE SITE FOR MOBILE

20. DON’T MAKE USERS PINCH-TO-ZOOM

21. MAKE PRODUCT IMAGES EXPANDABLE

22. TELL USERS WHICH SCREEN ORIENTATION WORKS BEST

23. KEEP YOUR USER IN A SINGLE BROWSER WINDOW

24. AVOID “FULL SITE” LABELING

25. BE CLEAR WHY YOU NEED A USER’S LOCATION

Source: http://www.google.com/think/multiscreen/whitepaper-sitedesign.html