Service Design Training with Peter Fossick

2 Days

About Service Design Training with Peter Fossick

In this intense course you can learn a common understanding of service design and how it can be applied by teams to solve complex challenges in the design and development of innovative services. This workshop is an active and participatory introduction to the language, tools, practices and core principles of Service Design.

We teach the core concepts of the service design, collaborative practices and how to use tried-and-tested tools. We’ll teach you how to undertake service safaris, identify painpoints in services and how systems and process can be optimised. We teach you how to use different ways to model and communicate information and plan how to transform services working with stakeholders. This course will give you a working knowledge of how service design can be applied in your day-to-day job and in projects that demand teams unleash their expertise by working collaboratively to deal with complex service design challenges.


February 21-22th, 2018

Barbaros Point Hotel,
Time: 10 AM – 5 PM

Registrations until February 9th, 2018: 5% discount

Contact us for more information about the training fee


Who is this course for?
  • We have aimed this course at non-designers and professionals that do not have a background in design.
  • Designers that have a background in Graphic Design or another design discipline and they wish to move into Service Design.



Web and App Dev | IT | E-commerce | Government | Public Services | Health | Utilities | Financial Services | Banking | Telecoms | Design | Media


Day 1


Introdcution: 01 Introduction to Service Design | What is service design? Why use service design? Who uses service design?

 1. Discover

  • Planning Projects | What’s on My Radar | Stakeholder Maps | Needs Statements 
  • Users and Ethnographic Research | Methods: Service Safaris | Interviewing
  • Scenarios and User | Methods: Empathy Maps | As-is-Scenario Maps

 2. Define

  • Problem Framing | Methods: Problem Statements Starters (How Might We…)
  • Ideation | Methods: Big Ideas | Prioritisation Grid

Day 2

3. Design

  • Ideation | Methods: Storyboarding & User Stories (Agile Methodology)
  • Concept Development | Methods: Co-Design Workshops, Feature Cards and MoSCoW Prioritisation
  • Service Journey | Methods: Service Journey Canvas, Touchpoint Matrix
  • Service Blueprints | Methods: Service Blueprinting | Actors Map

4. Deliver

  • Prototyping Services | Methods: Evidencing | Rapid Service Prototyping | Body Storming | Paper Prototyping
  • User Testing | Methods: Resonance Testing and Think-aloud Walkthrough
  • Socialising and Sharing Concepts | Methods: Concept Posters and Microsites
  • Next Steps | Methods: Planning and Roadmapping


I’m a highly experienced design leader and strategic director specialising in service design, UX design and design thinking to deliver disruptive innovation at speed.
With over 25 years experience of delivering branded omni-channel customer-centric digital solutions within the service-product continuum, I’ve worked across diverse sectors with top tier global corporations, as well as start-ups, in the USA, Europe, MENA, China and Australia. My project and client experience includes: AMP, Chic-Fil-A, GM, IBM, Nissan, Renault, The Saudi Ministry of Health, Standard Chartered Bank, VTech Holdings, WilliamHill Online and many more.
As the founder of the IXSD Academy, my team and I have developed a series of short courses that are aimed at designers, technology professionals and business leaders. The IXSD Academy teaches people how to collaborate, formulate design practices and apply design tools to deliver innovation.
As an academic I developed the first BFA & MFA in Service Design in the USA, as well as ground breaking undergraduate and postgraduate curricula in Design Thinking, HCD, Product Design, UX Design, Interaction Design, Innovation and Design Management.
I have a proven track record in successful boot-strapping and scaling start-ups at speed as an angel investor amd a design leader.
In my spare time I write, give talks, do meet-ups, draw, make and explore!



+90 212 276 06 43