Some products are heavy in content and come with complex navigation, causing users to have difficulty finding what they are looking for. Focusing mainly on this part using various techniques can lead to a better content hierarchy and thus improve findability. This is the main reason to recommend Information Architecture studies.
If we hear feedbacks like “Why is it that hard to get a contact information?” or “Where were that “transfer” button?!” than we simply could say that there might be some problems with the Information Architecture. Information Architecture means creating and organizing interface elements based on user’s mental model.
Some of the techniques and methodologies that we frequently use while building Information Architecture:
- Online/Offline Card Grouping
- Focus Group Studies
- Tree Testing