Getting to know more about your current or potential users can be quite a challenge, but in the end, enlightening as well. Learning about their behaviours, attitudes and expectations can open up opportunities for improving your product. This reason carries User Research an important step on the road of good UX.
Almost everything was began with the classic aphorism of Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” Expecting users to provide solutions directly to the problems is really not a wise approach. Main objective of User Research study is to get valuable and solid insights from users that lead us to design better solutions.
We create user experience solutions, in the light of user needs, behaviours and expectations learnt by conducting both qualitative and quantitative user research methodologies.
Here is some of the techniques and methodologies that we frequently use during User Research Studies
- Persona Defining
- Focus Group Studies
- 1:1 Interviews
- Card Sorting
- Ethnographic Researches
- Competitor Analysis
- User Journey Map
These techniques lead us to;
- Find out “what people say / what people did”
- Create information to help creating UX strategies and making design decisions
- Discover good and bad journeys that user experiences.