<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Case Study Archives - UXservices</title>
	<atom:link href="https://uxservices.com/en/blog/category/case-study-en/feed/" rel="self" type="application/rss+xml" />
	<link>https://uxservices.com/en/blog/category/case-study-en/</link>
	<description>UXservices Webpage</description>
	<lastBuildDate>Mon, 10 May 2021 11:31:14 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.8.5</generator>

<image>
	<url>https://uxservices.com/wp-content/uploads/2021/05/cropped-uxservices-icon-32x32.png</url>
	<title>Case Study Archives - UXservices</title>
	<link>https://uxservices.com/en/blog/category/case-study-en/</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Arçelik / Beko Kitchen Machine Usability Tests</title>
		<link>https://uxservices.com/en/blog/arcelik-beko-kitchen-machine-usability-tests/</link>
		
		<dc:creator><![CDATA[uxservices-3]]></dc:creator>
		<pubDate>Sun, 06 Aug 2017 09:03:02 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Usability Testing]]></category>
		<guid isPermaLink="false">https://uxservices.com/?p=12074</guid>

					<description><![CDATA[<p>The post <a href="https://uxservices.com/en/blog/arcelik-beko-kitchen-machine-usability-tests/">Arçelik / Beko Kitchen Machine Usability Tests</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></description>
										<content:encoded><![CDATA[
		<div id="fws_69b820ad67a9e"  data-column-margin="default" data-midnight="light" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row top-level full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ec1d23; "></div></div></div><div class="row_col_wrap_12 col span_12 light left">
	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p style="text-align: center;">Arçelik / Beko Kitchen Machine Product Team wanted to get feedback from users and evaluate its usability through the high-maturity prototype of the product before launching its products to the market. We supported the Arçelik team in this process with the Usability Tests and User Observation setup to be carried out with real users in the field, namely housewives and chefs.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad68500"  data-column-margin="default" data-midnight="dark" data-top-percent="4%" data-bottom-percent="4%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.04); padding-bottom: calc(100vw * 0.04); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 style="text-align: center;">How Did We Proceed With The Project?</h2>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 60px;" class="divider"></div></div><div id="fws_69b820ad6b3dd" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-1 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
		</div> 
	</div>
	</div> 

	<div  class="vc_col-sm-5 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			<div class="iwithtext"><div class="iwt-icon"> <i class="icon-default-style linecon-icon-t-shirt extra-color-3"></i> </div><div class="iwt-text"> 
<h3><span style="font-weight: 400;">1. Define Personas</span></h3>
 </div><div class="clear"></div></div><div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div><div class="iwithtext"><div class="iwt-icon"> <i class="icon-default-style linecon-icon-pen extra-color-3"></i> </div><div class="iwt-text"> 
<h3><span style="font-weight: 400;">2. Generate Test Cases / Scripts</span></h3>
 </div><div class="clear"></div></div><div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div><div class="iwithtext"><div class="iwt-icon"> <i class="icon-default-style linecon-icon-truck extra-color-3"></i> </div><div class="iwt-text"> 
<h3><span style="font-weight: 400;">3. Make Test Preparation</span></h3>
 </div><div class="clear"></div></div>
		</div> 
	</div>
	</div> 

	<div  class="vc_col-sm-5 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			<div class="iwithtext"><div class="iwt-icon"> <i class="icon-default-style linecon-icon-food extra-color-3"></i> </div><div class="iwt-text"> 
<h3><span style="font-weight: 400;">4. Perform Tests</span></h3>
 </div><div class="clear"></div></div><div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div><div class="iwithtext"><div class="iwt-icon"> <i class="icon-default-style linecon-icon-display extra-color-3"></i> </div><div class="iwt-text"> 
<h3><span style="font-weight: 400;">5. Analyze Findings</span></h3>
 </div><div class="clear"></div></div><div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div><div class="iwithtext"><div class="iwt-icon"> <i class="icon-default-style linecon-icon-news extra-color-3"></i> </div><div class="iwt-text"> 
<h3><span style="font-weight: 400;">6. Generate, Share and Present Report</span></h3>
 </div><div class="clear"></div></div>
		</div> 
	</div>
	</div> 

	<div  class="vc_col-sm-1 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
		</div> 
	</div>
	</div> 
</div></div><div class="divider-wrap" data-alignment="default"><div style="height: 40px;" class="divider"></div></div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad6bd5b"  data-column-margin="default" data-midnight="dark" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #f2f2f2; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2>Pilot test first</h2>
<blockquote><p>
“Has anyone in your research team used a kitchen machine before?”
</p></blockquote>
<p>Grinding the meat to mince, keeping the consistency of the dough, grating tomatoes… We were not experienced in these matters. That&#8217;s why we conducted our pilot test to gain experience. So we got to know the product well enough to guide users in the right direction during testing. We started the project after consulting our mothers, who are the most competent experts on the subject and learning the subtleties of the job.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img fetchpriority="high" decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="825" width="1100" data-animation="fade-in" src="https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case4.jpg" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case4.jpg 1100w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case4-300x225.jpg 300w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case4-1024x768.jpg 1024w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case4-768x576.jpg 768w" sizes="(max-width: 1100px) 100vw, 1100px" />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad6d374"  data-column-margin="default" data-midnight="dark" data-top-percent="5%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 style="text-align: left;">Some Challenges We Overcome in the Project</h2>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 50px;" class="divider"></div></div><div class="nectar-icon-list" data-icon-color="accent-color" data-icon-style="border" data-columns="3" data-direction="vertical" data-icon-size="large" data-animate="true"><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>1</span></div><div class="content"><h4></h4>For tests, users opened their kitchens for us, and the price was a pleasant mess. When conducting these types of tests, we strongly recommend that you demonstrate your sensitivity by helping the homeowner to clear up the clutter.</div></div><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>2</span></div><div class="content"><h4></h4>In the classical digital product tests we were in the field, while we were going to the test location with our computer in our bag, things were a bit more 'heavy' this time. We carried our product to the kitchen of 10 users in total. And this product was definitely not designed to be "mobile".</div></div><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>3</span></div><div class="content"><h4></h4>If one of the test tasks is "Make dough", you have taken this job lightly. You should not risk disliking your recipe and leave the right dough consistency selection directly to the recipe of the user. In this way, you will prevent the debate on whether the dough is soggy / hard / in the earlobe that may arise later.</div></div><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>4</span></div><div class="content"><h4></h4>Even if your test participants are selected from the right target audience, how many of them could be masters of using a tomato shredder ?! In product-user interaction, you must allow the user to discover and learn. Users often tend to blame themselves for interactions with which they are difficult; “… I think I broke it”, “… I am very incompetent”. Remember it is your duty to inculcate them.</div></div></div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad6dbb5"  data-column-margin="default" data-midnight="light" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 light left">
	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="1024" width="1024" data-animation="fade-in" src="https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case1.jpg" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case1.jpg 1024w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case1-300x300.jpg 300w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case1-150x150.jpg 150w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case1-768x768.jpg 768w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case1-100x100.jpg 100w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case1-140x140.jpg 140w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case1-500x500.jpg 500w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case1-350x350.jpg 350w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case1-1000x1000.jpg 1000w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case1-800x800.jpg 800w" sizes="(max-width: 1024px) 100vw, 1024px" />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="1024" width="1024" data-animation="fade-in" src="https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case2.jpg" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case2.jpg 1024w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case2-300x300.jpg 300w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case2-150x150.jpg 150w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case2-768x768.jpg 768w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case2-100x100.jpg 100w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case2-140x140.jpg 140w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case2-500x500.jpg 500w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case2-350x350.jpg 350w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case2-1000x1000.jpg 1000w, https://uxservices.com/wp-content/uploads/2021/05/arcelik-usability-case2-800x800.jpg 800w" sizes="(max-width: 1024px) 100vw, 1024px" />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad6ef07"  data-column-margin="default" data-midnight="light"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ec1d23; "></div></div></div><div class="row_col_wrap_12 col span_12 light left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text padding-4-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2><span style="font-weight: 400;">Your Turn Now</span></h2>
<p>One of the main characteristics of the test concept is that testing never ends. Arçelik Kitchen Machine, which we are pleased to have contributed to the product development life cycle, is in stores, and it is now your turn to test it as an end user.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 
</div></div>
<p>The post <a href="https://uxservices.com/en/blog/arcelik-beko-kitchen-machine-usability-tests/">Arçelik / Beko Kitchen Machine Usability Tests</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Hürriyet Emlak Usability Tests</title>
		<link>https://uxservices.com/en/blog/hurriyet-emlak-usability-tests/</link>
		
		<dc:creator><![CDATA[uxservices-3]]></dc:creator>
		<pubDate>Sun, 30 Jul 2017 10:47:09 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Usability Testing]]></category>
		<guid isPermaLink="false">https://uxservices.com/?p=12108</guid>

					<description><![CDATA[<p>The post <a href="https://uxservices.com/en/blog/hurriyet-emlak-usability-tests/">Hürriyet Emlak Usability Tests</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></description>
										<content:encoded><![CDATA[
		<div id="fws_69b820ad70938"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark center">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone "  data-padding-pos="top-bottom" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="testimonial_slider span_12 col" data-color="" data-rating-color="accent-color" data-controls="default" data-add-border="" data-autorotate="" data-style="default" ><div class="slides"><blockquote> <div data-shadow="" class="image-icon " >&#8220;</div> <p>User-oriented design and simplicity are indispensable today. It is one of the most determining factors in competition. Our most important goal in this study was to listen to the needs of the user and the customer, to make his life easier while entering an advertisement in the Hürriyet Emlak Corporate section and to follow his work, and to determine the design and user experience accordingly. This study also enabled us to get to know our corporate customer profile. Now we know the needs very well and design the user experience accordingly. <span role="none" class="bottom-arrow"></span></p><span class="testimonial-name">Mehmet Belet</span><span class="title">Head of UI/UX – Hürriyet Emlak</span></blockquote></div></div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad70f01"  data-column-margin="default" data-midnight="dark" data-top-percent="5%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.05); padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #f9f9f9; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2>Simple is Difficult</h2>
	</div>
</div>




			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad7111b"  data-column-margin="default" data-midnight="dark" data-bottom-percent="4%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: 0px; padding-bottom: calc(100vw * 0.04); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #f9f9f9; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>Simplicity is difficult, requires editing and effort. To design usable products, to develop products that meet their needs and provide ease of use by understanding their users.<br />
While developing a product, many features are added to the error that the more features there are in the product, the better it will be. All added features are considered vital to the use of the product.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>The product, which offers so many features, becomes unable to fully meet even the most important user needs that it must basically meet.</p>
<p>Companies that want to offer better solutions to their users attach importance to evaluating their existing products according to usability criteria and user feedback in order to overcome such problems</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col has-animation padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-right" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element  vc_custom_1461672322208" >
	<div class="wpb_wrapper">
		<h3 style="font-size: 32px; line-height: 43px;">&#8220;I didn’t have time to write a short letter, so I wrote a long one instead.&#8221; <em>Blaise Pascal</em></h3>
	</div>
</div>




			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad71567"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-5-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div id="fws_69b820ad7179e" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-bottom" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2>Listening Users</h2>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>hurriyetemlak.com is an important online channel for the real estate industry. Mehmet Belet (Head of UI / UX) and Yasin Coşkun (E-Business UI / UX Manager) Met with UXservices.</p>
<p>The Usability Test roadmap was determined first within the scope of the work we conducted for Hürriyet Emlak Corporate web pages.</p>
<p>To determine the user audience ( persona ), which is the first step in the roadmap ;<br />
&#8211; What does Hürriyet Emlak mean to its users?<br />
&#8211; How often and for what purposes is Hürriyet Emlak used by its users?<br />
&#8211; What common features do users have in terms of usage?<br />
&#8211; What are the common transactions made by users at Hürriyet Emlak?<br />
&#8211; What are the transactions that users do with ease and difficulty on Hürriyet Emlak?</p>
<p>Common user groups were created by searching for answers to such questions. Factors such as the frequency of use, their contribution to Hürriyet Emlak, and their impact on the environment were evaluated and prioritized, and the personas with whom we would conduct usability test interviews were determined.</p>
	</div>
</div>




		</div> 
	</div>
	</div> 
</div></div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col has-animation padding-5-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="reveal-from-bottom" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="658" width="877" data-animation="fade-in" src="https://uxservices.com/wp-content/uploads/2021/05/hurriyet-emlak-usability-case-study-3.jpg" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/hurriyet-emlak-usability-case-study-3.jpg 877w, https://uxservices.com/wp-content/uploads/2021/05/hurriyet-emlak-usability-case-study-3-300x225.jpg 300w, https://uxservices.com/wp-content/uploads/2021/05/hurriyet-emlak-usability-case-study-3-768x576.jpg 768w" sizes="(max-width: 877px) 100vw, 877px" />
          </div>
        </div>
      </div>
    </div><div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>After determining the personnel, the processes to be tested within the usability test were prioritized.</p>
<p>Test scenarios were prepared by asking questions such as which operations are critical for which persona, what areas to be observed and what areas to be considered.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad72745"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col has-animation padding-3-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="reveal-from-bottom" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="382" width="850" data-animation="fade-in" src="https://uxservices.com/wp-content/uploads/2021/05/hurriyet-emlak-usability-case-study-2.jpg" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/hurriyet-emlak-usability-case-study-2.jpg 850w, https://uxservices.com/wp-content/uploads/2021/05/hurriyet-emlak-usability-case-study-2-300x135.jpg 300w, https://uxservices.com/wp-content/uploads/2021/05/hurriyet-emlak-usability-case-study-2-768x345.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" />
          </div>
        </div>
      </div>
    </div><div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>Are WE ready? Preparations were completed with a pilot test before going out on the field.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-5-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2>We Are On The Field</h2>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div><div id="fws_69b820ad7336b" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-bottom" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
<div class="wpb_text_column wpb_content_element  vc_custom_1620643899007" >
	<div class="wpb_wrapper">
		<blockquote><p>
“Effective use of my customers is as important as MY effective use of the website. It should be able to easily notice my advertisement on the homepage.”
</p></blockquote>
<p>A Real-Estate Agent</p>
	</div>
</div>




		</div> 
	</div>
	</div> 
</div></div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad7396b"  data-column-margin="default" data-midnight="light"  class="wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-middle parallax_section"  style="padding-top: 50px; padding-bottom: 50px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer using-image" ><div class="row-bg viewport-desktop using-image using-bg-color" data-parallax-speed="medium" style="background-position: left top; background-repeat: no-repeat; background-color: #282828; "></div></div></div><div class="row_col_wrap_12 col span_12 light center">
	<div  class="vc_col-sm-3 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="nectar-milestone "  data-animation-delay="" data-ms-align="default" > <div class="number extra-color-2" data-number-size="62"><span>12</span></div> <div class="subject" >Real-Estate Agents</div> </div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-3 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="nectar-milestone "  data-animation-delay="" data-ms-align="default" > <div class="number extra-color-2" data-number-size="62"><span>2</span></div> <div class="subject" >Continents</div> </div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-3 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="nectar-milestone "  data-animation-delay="" data-ms-align="default" > <div class="number extra-color-2" data-number-size="62"><span>65</span></div> <div class="subject" >KMs of blazed trail</div> </div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-3 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="nectar-milestone "  data-animation-delay="" data-ms-align="default" > <div class="number extra-color-2" data-number-size="62"><span>5</span></div> <div class="subject" >Vehicles</div> </div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad743ba"  data-column-margin="default" data-midnight="dark" data-top-percent="5%" data-bottom-percent="5%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div style="" class="vc_col-sm-12 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone " data-using-bg="true" data-padding-pos="all" data-has-bg-color="true" data-bg-color="#ffffff" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-bg-overlay-wrap column-bg-layer" data-bg-animation="none"><div class="column-bg-overlay" style="opacity: 1; background-color: #ffffff;"></div></div>
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2>Some of Our Deductions;</h2>
	</div>
</div>



<div class="nectar-icon-list" data-icon-color="accent-color" data-icon-style="border" data-columns="3" data-direction="vertical" data-icon-size="large" data-animate="true"><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>1</span></div><div class="content"><h4>Being Online</h4>Realtors recognize the importance of being online and their use of the internet is increasingly important.</div></div><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>2</span></div><div class="content"><h4>Website Is An Important Channel</h4>The Hürriyet Emlak website is a very important channel for real estate agents due to the high rate of conversion of the ad examined in Hürriyet Emlak.</div></div><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>3</span></div><div class="content"><h4>"The World Without Mobile is Unimaginable!"</h4>Real estate agents, who are aware of the practicality of mobile use, want to add the photos they take to their portfolio instantly.</div></div><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>4</span></div><div class="content"><h4>Ease of Use</h4>During the tests, we learned that although real estate agents find it important to advertise on the internet, it is a priority for them to deal with their customers in the field instead of spending time on the computer screen. For this reason, it is very important that the website is 'easy to use'.</div></div><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>5</span></div><div class="content"><h4>Time is Money</h4>In particular, expert users want to perform their frequent operations effectively without wasting time. When it comes to computers and mobile devices, it has been observed once again that the patience limit of the users is decreasing.</div></div></div>
			</div> 
		</div>
	</div> 
</div></div>
<p>The post <a href="https://uxservices.com/en/blog/hurriyet-emlak-usability-tests/">Hürriyet Emlak Usability Tests</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Tatil Sepeti Usability Test</title>
		<link>https://uxservices.com/en/blog/tatil-sepeti-usability-test/</link>
		
		<dc:creator><![CDATA[uxservices-3]]></dc:creator>
		<pubDate>Sat, 08 Jul 2017 08:49:39 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Usability Testing]]></category>
		<guid isPermaLink="false">https://uxservices.com/?p=12072</guid>

					<description><![CDATA[<p>The post <a href="https://uxservices.com/en/blog/tatil-sepeti-usability-test/">Tatil Sepeti Usability Test</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></description>
										<content:encoded><![CDATA[
		<div id="fws_69b820ad75f84"  data-column-margin="default" data-midnight="light" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #1ca7e1; "></div></div></div><div class="row_col_wrap_12 col span_12 light left">
	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p style="text-align: center;">Tatilsepeti.com, which has been providing important services in the digital tourism sector in Turkey for many years and known for the importance it attaches to user experience, reached its real users and requested a comprehensive user research and measuring the usability of their sites.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad762f3"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #f2f2f2; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 style="text-align: left;">Desk Research</h2>
<p>Like every usability test study, the first days of our Tatilsepeti project were spent at the desk with brainstorming and analysis sessions. In a study where we will meet with users in the field, preliminary preparations had to be carried out flawlessly in order to reach the right users and ask the right questions.</p>
<p>Strategy Workshop, Persona Workshop, Preparation of Tasks and Scenarios, and finally Finding Real Users were some of the project steps we carried out before we landed on the field for the Tatilsepeti.com project.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
	<div class="wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left" >
		<div class="wpb_wrapper">
			
			<div class="wpb_video_wrapper"><iframe title="UXservices - Tatil Sepeti Kullanılabilirlik Testi" width="500" height="281" src="https://www.youtube.com/embed/esU7usAxluA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
		</div>
	</div>

			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad776d7"  data-column-margin="default" data-midnight="light" data-top-percent="3%" data-bottom-percent="6%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.06); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="true"><div class="inner-wrap row-bg-layer using-image" ><div class="row-bg viewport-desktop using-image using-bg-color"  style="background-image: url(https://uxservices.com/wp-content/uploads/2021/05/holiday.jpg); background-position: left top; background-repeat: no-repeat; background-color: #f2f2f2; "></div></div><div class="row-bg-overlay row-bg-layer" style="background-color:#000000;  opacity: 0.3; "></div></div><div class="row_col_wrap_12 col span_12 light left">
	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 style="text-align: left;">Field Research</h2>
<p><span style="font-weight: 400;"> Instead of using a ready-made laboratory environment while conducting user interviews of the Tatilsepeti project, we wanted to visit the users in places where they feel more comfortable.</span></p>
<p><span style="font-weight: 400;">In our study, we wanted to observe users as they realize their dream vacation plans from start to finish. So, after having a conversation about the users&#8217; vacation habits, we asked them where they would like to spend their summer vacation. While the users were making the reservation of the holiday they dreamed of on the HolidaySepeti website as a test task, we were both observing and experiencing the joy of the holiday together. During the tests, we have never forgotten that; We had to focus on what and how the user was doing, in addition to what the user said. </span></p>
	</div>
</div>




			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad77a5e"  data-column-margin="default" data-midnight="light" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #003466; "></div></div></div><div class="row_col_wrap_12 col span_12 light center">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="testimonial_slider span_12 col" data-color="" data-rating-color="accent-color" data-controls="default" data-add-border="" data-autorotate="" data-style="default" ><div class="slides"><blockquote> <div data-shadow="" class="image-icon " >&#8220;</div> <p>“ Anywhere we can use our computer, phone and drink coffee is ours!" <span role="none" class="bottom-arrow"></span></p><span class="testimonial-name"></span><span class="title"></span></blockquote></div></div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad77d91"  data-column-margin="default" data-midnight="dark" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="687" width="1242" data-animation="none" src="https://uxservices.com/wp-content/uploads/2021/05/tatil-sepeti-test.jpg" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/tatil-sepeti-test.jpg 1242w, https://uxservices.com/wp-content/uploads/2021/05/tatil-sepeti-test-300x166.jpg 300w, https://uxservices.com/wp-content/uploads/2021/05/tatil-sepeti-test-1024x566.jpg 1024w, https://uxservices.com/wp-content/uploads/2021/05/tatil-sepeti-test-768x425.jpg 768w" sizes="(max-width: 1242px) 100vw, 1242px" />
          </div>
        </div>
      </div>
    </div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p style="text-align: center;">Mecidiyeköy, Persona 2, Mobile</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="none" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="906" width="1690" data-animation="none" src="https://uxservices.com/wp-content/uploads/2021/05/screen_shot_2017-07-27_at_13.26.44.png" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/screen_shot_2017-07-27_at_13.26.44.png 1690w, https://uxservices.com/wp-content/uploads/2021/05/screen_shot_2017-07-27_at_13.26.44-300x161.png 300w, https://uxservices.com/wp-content/uploads/2021/05/screen_shot_2017-07-27_at_13.26.44-1024x549.png 1024w, https://uxservices.com/wp-content/uploads/2021/05/screen_shot_2017-07-27_at_13.26.44-768x412.png 768w, https://uxservices.com/wp-content/uploads/2021/05/screen_shot_2017-07-27_at_13.26.44-1536x823.png 1536w" sizes="(max-width: 1690px) 100vw, 1690px" />
          </div>
        </div>
      </div>
    </div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p style="text-align: center;">Bebek, Persona 3, Desktop</p>
	</div>
</div>




			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad79043"  data-column-margin="default" data-midnight="light" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #1ca7e1; "></div></div></div><div class="row_col_wrap_12 col span_12 light center">
	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="nectar-milestone "  data-animation-delay="" data-ms-align="default" > <div class="number default" data-number-size="62"><span>15</span></div> <div class="subject" >Users</div> </div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p style="text-align: center;"><span style="font-weight: 400;">6 Mobile, 9 Desktop</span></p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="nectar-milestone "  data-animation-delay="" data-ms-align="default" > <div class="number default" data-number-size="62"><span>5</span></div> <div class="subject" >Location</div> </div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="nectar-milestone " data-symbol="min" data-symbol-alignment="default" data-symbol-pos="after" data-symbol-size="62" data-animation-delay="" data-ms-align="default" > <div class="number default" data-number-size="62"><span>900</span></div> <div class="subject" >Total Observation Duration</div> </div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad79644"  data-column-margin="default" data-midnight="dark" data-top-percent="2%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.02); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 style="text-align: left;">What Did We Find Out?</h2>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 50px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p><span style="font-weight: 400;"> After completing our fieldwork, it was now time to analyze the results and arrive at usability findings. Usability findings we detected during this process provided us with very useful information about users. Some of what we learned were: </span></p>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div><div class="nectar-icon-list" data-icon-color="accent-color" data-icon-style="border" data-columns="3" data-direction="vertical" data-icon-size="large" data-animate="true"><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>1</span></div><div class="content"><h4></h4>We learned that the users want the total price information about the holiday they will book to be clearly stated in accordance with the search criteria made at every stage of the process, and this is one of the most important needs.</div></div><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>2</span></div><div class="content"><h4></h4>We understood that it is very important for users to be able to see the facilities that meet the criteria they are looking for, and for this, the filtering and sorting functions, especially on the listing pages, must be user-friendly.</div></div><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>3</span></div><div class="content"><h4></h4>We have learned that when incomprehensible and unclear warning messages appear in the system regarding room availability and other requirements, users are hesitant to complete their reservations.</div></div><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>4</span></div><div class="content"><h4></h4>We realized that there were also users who wanted to complete their reservation at the call center, but these users were afraid that when they called the call center, they would be asked again for the information they entered through the system.</div></div></div>
			</div> 
		</div>
	</div> 
</div></div>
<p>The post <a href="https://uxservices.com/en/blog/tatil-sepeti-usability-test/">Tatil Sepeti Usability Test</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Bilgi University UX Design</title>
		<link>https://uxservices.com/en/blog/bilgi-university-ux-design/</link>
		
		<dc:creator><![CDATA[uxservices-3]]></dc:creator>
		<pubDate>Tue, 30 May 2017 08:31:28 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[UX Design]]></category>
		<guid isPermaLink="false">https://uxservices.com/?p=12067</guid>

					<description><![CDATA[<p>The post <a href="https://uxservices.com/en/blog/bilgi-university-ux-design/">Bilgi University UX Design</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></description>
										<content:encoded><![CDATA[
		<div id="fws_69b820ad7bc53"  data-column-margin="default" data-midnight="dark" data-top-percent="4%" data-bottom-percent="4%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.04); padding-bottom: calc(100vw * 0.04); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p style="text-align: center;">Bilgi University&#8217;s website renewal project has been completed, and is live!</p>
<p style="text-align: center;">In this project, we took part in the design of the user experience up to the information architecture stage under the leadership of the University&#8217;s Visual Design team and we share the happiness of having the website live!</p>
<p style="text-align: center;">In this case study, we wanted to talk about the story of an enjoyable and successful project, full of learning.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col has-animation padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-right" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad7c160"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-middle"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div style="" class="vc_col-sm-6 wpb_column column_container vc_column_container col centered-text padding-8-percent inherit_tablet inherit_phone " data-using-bg="true" data-padding-pos="all" data-has-bg-color="true" data-bg-color="#f7f7f7" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-bg-overlay-wrap column-bg-layer" data-bg-animation="none"><div class="column-bg-overlay" style="opacity: 1; background-color: #f7f7f7;"></div></div>
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<i class="icon-3x linecon-icon-like accent-color"><i class="circle-border"></i></i>
<h2 style="text-align: center;"><span style="font-weight: 400;">Purpose &amp; Objectives of The Project</span></h2>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 5px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element  vc_custom_1620635558698" style=" max-width: 350px; display: inline-block;">
	<div class="wpb_wrapper">
		<p>The main purpose of the project was to ensure that the Bilgi.edu.tr website to be modernized &#8211; naturally (!) &#8211; was designed in a more user-oriented and usable way for the target users.</p>
<p>However, while doing this, one of the primary goals of the project was to construct the new website as a &#8220;hub&#8221; and to create a successful navigation on the site where many different user profiles will visit.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div style="" class="vc_col-sm-6 wpb_column column_container vc_column_container col centered-text padding-8-percent inherit_tablet inherit_phone " data-using-bg="true" data-padding-pos="all" data-has-bg-color="true" data-bg-color="#ffffff" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-bg-overlay-wrap column-bg-layer" data-bg-animation="none"><div class="column-bg-overlay" style="opacity: 1; background-color: #ffffff;"></div></div>
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<i class="icon-3x linecon-icon-settings accent-color"><i class="circle-border"></i></i>
<h2 style="text-align: center;"><span style="font-weight: 400;">Methodology</span></h2>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 5px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element  vc_custom_1620636066283" style=" max-width: 350px; display: inline-block;">
	<div class="wpb_wrapper">
		<p>We determined our methodology and technical set at the beginning of the project in order to carry out the work in the most accurate way.</p>
<p>We applied techniques such as</p>
<p>&#8211; Data analysis &#8211; Netnographic research<br />
&#8211; Contextual interview<br />
&#8211; Card sorting</p>
	</div>
</div>




			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad7c93f"  data-column-margin="default" data-midnight="dark" data-top-percent="4%" data-bottom-percent="4%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.04); padding-bottom: calc(100vw * 0.04); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h1 style="text-align: center;"><span style="font-weight: 400;">Implementation</span></h1>
<p style="text-align: center;"><span style="font-weight: 400;"> We know that the basis for designing the user experience is to develop strategies / concepts based on empathy. With this approach, we carried out the following activities with the support of the University&#8217;s Visual Design team. </span></p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col has-animation padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-right" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad7ccdd"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-middle"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div style="" class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-10-percent inherit_tablet inherit_phone " data-using-bg="true" data-padding-pos="all" data-has-bg-color="true" data-bg-color="#f4f4f4" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-bg-overlay-wrap column-bg-layer" data-bg-animation="none"><div class="column-bg-overlay" style="opacity: 1; background-color: #f4f4f4;"></div></div>
			<div class="wpb_wrapper">
				<div id="fws_69b820ad7cf32" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-bottom" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 style="text-align: left;"><span style="font-weight: 400;">01. Persona Studies</span></h2>
<ul>
<li> Prospective students (domestic, international, undergraduate, associate degree, graduate)</li>
<li>Current students (domestic, international, undergraduate, associate, graduate)</li>
<li>Graduate students</li>
<li>Academics</li>
<li>Parents</li>
<li>University staff</li>
</ul>
	</div>
</div>




		</div> 
	</div>
	</div> 
</div></div>
			</div> 
		</div>
	</div> 

	<div style="" class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-using-bg="true" data-bg-cover="true" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-image-bg-wrap column-bg-layer viewport-desktop" data-bg-pos="center center" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="column-image-bg" style=" background-image: url('https://uxservices.com/wp-content/uploads/2021/05/bilgi-uni-1.jpg'); "></div></div></div>
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad7dcca"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-middle"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div style="" class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-using-bg="true" data-bg-cover="true" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-image-bg-wrap column-bg-layer viewport-desktop" data-bg-pos="center center" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="column-image-bg" style=" background-image: url('https://uxservices.com/wp-content/uploads/2021/05/bilgi-uni-2.jpg'); "></div></div></div>
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 

	<div style="" class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-10-percent inherit_tablet inherit_phone " data-using-bg="true" data-padding-pos="all" data-has-bg-color="true" data-bg-color="#ffffff" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-bg-overlay-wrap column-bg-layer" data-bg-animation="none"><div class="column-bg-overlay" style="opacity: 1; background-color: #ffffff;"></div></div>
			<div class="wpb_wrapper">
				<div id="fws_69b820ad7e1ed" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-bottom" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 style="text-align: left;"><span style="font-weight: 400;">02. Insight Research</span></h2>
<p>We interviewed each profile / persona in their own context. Some of the insights we arrived at by synthesizing these interview findings were:</p>
<ul>
<li>For university staff, quick access to accurate and satisfactory information was essential.</li>
<li>The first contact point for foreign student candidates was the website. In their communication with the team, they needed to access satisfactory content from the web instead of prolonged correspondence.</li>
<li>It was important for all stakeholders to be able to reflect the culture, values ​​and opportunities of the university.</li>
<li>The purpose and motivation of using the website for current students and prospective students were very different from each other.</li>
<li>The most different behavior pattern among all these profiles was followed by the parents.</li>
</ul>
	</div>
</div>




		</div> 
	</div>
	</div> 
</div></div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad7e4bb"  data-column-margin="default" data-midnight="light" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #000000; "></div></div></div><div class="row_col_wrap_12 col span_12 light center">
	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col centered-text padding-4-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div id="fws_69b820ad7e6a4" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-bottom" data-delay="50" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
<div class="wpb_text_column wpb_content_element  vc_custom_1620635835230" >
	<div class="wpb_wrapper">
		<h2 style="text-align: center; font-size: 1.6em;">“Now, think of Bilgi University as a human being,” we said at a workshop with prospective high school students.<br />
&#8220;You have 5 minutes to chat and ask questions, what would you ask?&#8221;<br />
Their answers to the question also guided us.</h2>
	</div>
</div>




		</div> 
	</div>
	</div> 
</div></div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad7e96d"  data-column-margin="default" data-midnight="dark" data-top-percent="7%" data-bottom-percent="7%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.07); padding-bottom: calc(100vw * 0.07); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="divider-wrap" data-alignment="default"><div style="margin-top: 25px; width: 80px; height: 2px; margin-bottom: 25px;" data-width="80px" data-animate="yes" data-animation-delay="" data-color="accent-color" class="divider-small-border"></div></div><div class="testimonial_slider span_12 col" data-color="" data-rating-color="accent-color" data-controls="default" data-add-border="" data-autorotate="" data-style="minimal" ><div class="slides"><blockquote>  <p><span class="open-quote">&#8220;</span>“For a first time entrant, the website should give life to the diversity here. This is Knowledge, there are completely different lives here. He may have a motto like 'come and be knowledgeable, too. The site should reflect this a bit."<span class="close-quote">&#8221;</span> <span role="none" class="bottom-arrow"></span></p><span class="testimonial-name">Bilgi Üniversitesi</span><span class="title">Bilgi Universitesi Employee</span></blockquote></div></div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad7eda1"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-middle"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div style="" class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-10-percent inherit_tablet inherit_phone " data-using-bg="true" data-padding-pos="all" data-has-bg-color="true" data-bg-color="#f4f4f4" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-bg-overlay-wrap column-bg-layer" data-bg-animation="none"><div class="column-bg-overlay" style="opacity: 1; background-color: #f4f4f4;"></div></div>
			<div class="wpb_wrapper">
				<div id="fws_69b820ad7ef0d" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-bottom" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 style="text-align: left;"><span style="font-weight: 400;">03. Scope Study</span></h2>
<p><span style="font-weight: 400;"> With the data we obtained as a result of the research, we presented the content strategy according to the answers given to the question of &#8220;what kind of website should it be&#8221;. We determined the homepage messages of the website. </span></p>
	</div>
</div>




		</div> 
	</div>
	</div> 
</div></div>
			</div> 
		</div>
	</div> 

	<div style="" class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-using-bg="true" data-bg-cover="true" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-image-bg-wrap column-bg-layer viewport-desktop" data-bg-pos="center center" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="column-image-bg" style=" background-image: url('https://uxservices.com/wp-content/uploads/2021/05/bilgi-uni-4.jpg'); "></div></div></div>
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad7f590"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-middle"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div style="" class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-using-bg="true" data-bg-cover="true" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-image-bg-wrap column-bg-layer viewport-desktop" data-bg-pos="center center" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="column-image-bg" style=" background-image: url('https://uxservices.com/wp-content/uploads/2021/05/bilgi-uni-3-scaled.jpg'); "></div></div></div>
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 

	<div style="" class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-10-percent inherit_tablet inherit_phone " data-using-bg="true" data-padding-pos="all" data-has-bg-color="true" data-bg-color="#ffffff" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-bg-overlay-wrap column-bg-layer" data-bg-animation="none"><div class="column-bg-overlay" style="opacity: 1; background-color: #ffffff;"></div></div>
			<div class="wpb_wrapper">
				<div id="fws_69b820ad7fa3e" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-bottom" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 style="text-align: left;"><span style="font-weight: 400;">04. Bilgi Mimarisi Tasarımı</span></h2>
<p>As a result of our scope work, some of the goals we set while setting up the new information architecture design were as follows:</p>
<ul>
<li>To ensure the visibility of the events at the university.</li>
<li>To provide an environment where faculty and department pages can reflect their own worlds.</li>
<li>To ensure that foreign students can quickly access the information they are looking for.</li>
</ul>
	</div>
</div>




		</div> 
	</div>
	</div> 
</div></div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad7feee"  data-column-margin="default" data-midnight="light" data-top-percent="6%" data-bottom-percent="6%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.06); padding-bottom: calc(100vw * 0.06); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer using-image" ><div class="row-bg viewport-desktop using-image"  style="background-image: url(https://uxservices.com/wp-content/uploads/2021/05/bilgi-uni-5.jpg); background-position: center center; background-repeat: no-repeat; "></div></div></div><div class="row_col_wrap_12 col span_12 light center">
	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col centered-text padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div id="fws_69b820ad800ea" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-bottom" data-delay="50" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
<div class="wpb_text_column wpb_content_element  vc_custom_1620635990021" >
	<div class="wpb_wrapper">
		<h2 style="text-align: center;">Result</h2>
<p style="text-align: center;">We explained the final information architecture design to all relevant units and handed it over to the Visual Design team for implementation. We have enjoyed the experience that the new site that went live is much more successful from the usability perspective.</p>
<p style="text-align: center;">As UXservices Team, we would like to extend our thanks and congratulations to Bilgi University Visual Design team members Burak Yetgin, Emrah Gürkan, Nevzat Arı and Tarık Kavaz for their support in the study.</p>
	</div>
</div>




		</div> 
	</div>
	</div> 
</div></div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 
</div></div>
<p>The post <a href="https://uxservices.com/en/blog/bilgi-university-ux-design/">Bilgi University UX Design</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Avis.com.tr UX Design</title>
		<link>https://uxservices.com/en/blog/avis-com-tr-ux-design/</link>
		
		<dc:creator><![CDATA[uxservices-3]]></dc:creator>
		<pubDate>Mon, 17 Apr 2017 09:24:28 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[UX Design]]></category>
		<guid isPermaLink="false">https://uxservices.com/?p=12083</guid>

					<description><![CDATA[<p>The post <a href="https://uxservices.com/en/blog/avis-com-tr-ux-design/">Avis.com.tr UX Design</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></description>
										<content:encoded><![CDATA[
		<div id="fws_69b820ad81af1"  data-column-margin="default" data-midnight="dark" data-bottom-percent="4%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: 50px; padding-bottom: calc(100vw * 0.04); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>Avis took a step and met with us in order to make its users experience the digital experience of its mission of being a &#8216;lovemark&#8217; for its customers. We share the joy of the publication of the project, which we have been continuing with enthusiasm, from user interviews to concept screen designs.<br />
Here is the summary of what we have done &#8230;</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad81e8e"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-5-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2><span style="color: #d1052e;">Defining The UX Strategy</span></h2>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>Avis team, as a team that knows its customers very well and cares about their expectations, came to the first meeting with the user experience problems they aimed to solve. We drew a route together to discuss a common UX strategy and shed light on the actions to be taken during the project.</p>
<p>What was the main goal of the Avis team with this project?</p>
<ul>
<li>Improving the digital channel experience and reducing call center traffic</li>
</ul>
<p>What feelings did Avis provide in the real world to its users in the digital environment?</p>
<ul>
<li>Confidence</li>
<li>Perfect Service</li>
</ul>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div style=" color: #ffffff;" class="vc_col-sm-6 wpb_column column_container vc_column_container col has-animation padding-5-percent inherit_tablet inherit_phone " data-cfc="true"  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="reveal-from-bottom" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="600" width="750" data-animation="fade-in" src="https://uxservices.com/wp-content/uploads/2021/05/avis-ux-tasarimi-case-study-3.png" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/avis-ux-tasarimi-case-study-3.png 750w, https://uxservices.com/wp-content/uploads/2021/05/avis-ux-tasarimi-case-study-3-300x240.png 300w" sizes="(max-width: 750px) 100vw, 750px" />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad82c2c"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div style=" color: #ffffff;" class="vc_col-sm-6 wpb_column column_container vc_column_container col has-animation padding-12-percent inherit_tablet inherit_phone " data-cfc="true" data-using-bg="true" data-padding-pos="all" data-has-bg-color="true" data-bg-color="#d1052e" data-bg-opacity="1" data-animation="reveal-from-bottom" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-bg-overlay-wrap column-bg-layer" data-bg-animation="none"><div class="column-bg-overlay" style="opacity: 1; background-color: #d1052e;"></div></div>
			<div class="wpb_wrapper">
				<div class="divider-wrap" data-alignment="default"><div style="height: 50px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 style="line-height: 29px; color: #ffffff;">Determining UX Research Methods</h2>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>After the UX Strategy was determined, we set out to plan what we would focus on during the research. We segmented the users and created question sets specific to their expectations. We contacted users with one-on-one user interviews and online surveys, and the very important insights we obtained guided us during the design process.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-5-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2><span style="color: #d1052e;">What does the user want?</span></h2>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div><div id="fws_69b820ad83179" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-bottom" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
<div class="wpb_text_column wpb_content_element  vc_custom_1620638965430" >
	<div class="wpb_wrapper">
		<blockquote>
<h3 style="font-size: 32px; line-height: 43px;">&#8220;Renting a car is a pleasure for me. For this reason, all the options, details, and opportunities should be clear.&#8221;</h3>
<p>-A User
</p></blockquote>
	</div>
</div>




		</div> 
	</div>
	</div> 
</div></div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad8342e"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2><span style="color: #d1052e;">#1 Easy and Efficient Use</span></h2>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>Based on the feedback of users, it can be said that the main expectation from a car rental website is easy to use. The main expectation was that the data were provided in accurate, clear language, and consistent.</p>
<p>For example; users were waiting to see how much discount they earned by using the discount code, and the total amount was renewed, depending on the rental period selection.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div style="" class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone " data-using-bg="true" data-padding-pos="all" data-has-bg-color="true" data-bg-color="#d1052e" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-bg-overlay-wrap column-bg-layer" data-bg-animation="none"><div class="column-bg-overlay" style="opacity: 1; background-color: #d1052e;"></div></div>
			<div class="wpb_wrapper">
				<div class="divider-wrap" data-alignment="default"><div style="height: 10px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2 style="line-height: 29px; color: #ffffff;">#Assurence Options</h2>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p><span style="font-weight: 400; color: #ffffff;"> Most users said that, based on their overall digital experience, the differences in assurance options were hard to understand.</span></p>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad83b34"  data-column-margin="default" data-midnight="light" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #000000; "></div></div></div><div class="row_col_wrap_12 col span_12 light center">
	<div style="" class="vc_col-sm-12 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone " data-using-bg="true" data-padding-pos="left-right" data-has-bg-color="true" data-bg-color="#000000" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-bg-overlay-wrap column-bg-layer" data-bg-animation="none"><div class="column-bg-overlay" style="opacity: 1; background-color: #000000;"></div></div>
			<div class="wpb_wrapper">
				<div class="testimonial_slider span_12 col" data-color="" data-rating-color="accent-color" data-controls="default" data-add-border="" data-autorotate="" data-style="default" ><div class="slides"><blockquote> <div data-shadow="" class="image-icon " >&#8220;</div> <p>“When I need to extend my rental period, I should be able to do this easily from the web.” <span role="none" class="bottom-arrow"></span></p><span class="testimonial-name">A User</span><span class="title"></span></blockquote></div></div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad83e44"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div style="" class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-5-percent inherit_tablet inherit_phone " data-using-bg="true" data-padding-pos="all" data-has-bg-color="true" data-bg-color="#ffffff" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" ><div class="column-bg-overlay-wrap column-bg-layer" data-bg-animation="none"><div class="column-bg-overlay" style="opacity: 1; background-color: #ffffff;"></div></div>
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2><span style="color: #d1052e;">#3 Rental Durations</span></h2>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p><span style="font-weight: 400;"> Some users wanted to make a quick notification from the website in case the rental period was extended. </span></p>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col has-animation padding-6-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="reveal-from-bottom" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2><span style="color: #d1052e;">#4 Car Comparision</span></h2>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p><span style="font-weight: 400;"> Some users wanted to be able to select and compare the vehicles they would rent.</span></p>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad843e3"  data-column-margin="default" data-midnight="dark" data-top-percent="4%" data-bottom-percent="4%"  class="wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top"  style="padding-top: calc(100vw * 0.04); padding-bottom: calc(100vw * 0.04); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone "  data-padding-pos="left" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2><span style="color: #d1052e;">Concept Design</span></h2>
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>Some of the basic principles we attach importance to during the design process:</p>
<ul>
<li>Good design offers easy navigation to the user.</li>
<li>Good design shows the answers in the right place at the right time to clear the question marks in their mind without the user having to click anywhere: Does the vehicle model I choose change? What are the additional service fees? What are the assurance options? What are the payment options? &#8230;</li>
<li>Good design is ergonomic design: It does not force the user to make critical choices in tight spaces, it allows the user to interact with the interface in an ergonomic way.</li>
</ul>
<p>To see the interface we have designed pay avis.com.tr a visit.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="top-bottom" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="2000" width="2600" data-animation="fade-in" src="https://uxservices.com/wp-content/uploads/2021/05/avis-ux-tasarimi-case-study-2.png" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/avis-ux-tasarimi-case-study-2.png 2600w, https://uxservices.com/wp-content/uploads/2021/05/avis-ux-tasarimi-case-study-2-300x231.png 300w, https://uxservices.com/wp-content/uploads/2021/05/avis-ux-tasarimi-case-study-2-1024x788.png 1024w, https://uxservices.com/wp-content/uploads/2021/05/avis-ux-tasarimi-case-study-2-768x591.png 768w, https://uxservices.com/wp-content/uploads/2021/05/avis-ux-tasarimi-case-study-2-1536x1182.png 1536w, https://uxservices.com/wp-content/uploads/2021/05/avis-ux-tasarimi-case-study-2-2048x1575.png 2048w" sizes="(max-width: 2600px) 100vw, 2600px" />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 
</div></div>
<p>The post <a href="https://uxservices.com/en/blog/avis-com-tr-ux-design/">Avis.com.tr UX Design</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Tazedirekt Usability Tests</title>
		<link>https://uxservices.com/en/blog/tazedirekt-usability-tests/</link>
		
		<dc:creator><![CDATA[uxservices-3]]></dc:creator>
		<pubDate>Sat, 30 Jul 2016 11:00:59 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Usability Testing]]></category>
		<guid isPermaLink="false">https://uxservices.com/?p=12115</guid>

					<description><![CDATA[<p>The post <a href="https://uxservices.com/en/blog/tazedirekt-usability-tests/">Tazedirekt Usability Tests</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></description>
										<content:encoded><![CDATA[
		<div id="fws_69b820ad8633a"  data-column-margin="default" data-midnight="dark" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div style="margin-top: 2%; " class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>The usability tests of the website and mobile application of tazedirek.com, which has successfully entered the organic food sector and provides services to its customers with the assurance of Aslanoba Group, have been completed. The aim of tazedirekt.com, which preferred UXservices, which has considerable experience in user experience design and usability testing, was to find out what difficulties users encounter while using the website and mobile application and to find solutions to them.</p>
<p>The first step in the work done by UXservices was to create the right personas to reach the appropriate users for testing. In the studies, two personas were created and tests were carried out with users selected from each persona in their own environment (home, workplace, cafe, etc.) Tests were carried out in two phases. First of all, tests of the responsive website on desktop, tablet, and mobile were completed. Then, the tests of the mobile application were carried out and the usability reports of both phases were presented separately.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in-from-right" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="359" width="573" data-animation="fade-in-from-right" src="https://uxservices.com/wp-content/uploads/2021/05/taze-direkt-usability-case-study-1.png" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/taze-direkt-usability-case-study-1.png 573w, https://uxservices.com/wp-content/uploads/2021/05/taze-direkt-usability-case-study-1-300x188.png 300w" sizes="(max-width: 573px) 100vw, 573px" />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad86e7f"  data-column-margin="default" data-midnight="dark" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #eaeaea; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div style="margin-top: 2%; " class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in-from-left" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="342" width="594" data-animation="fade-in-from-left" src="https://uxservices.com/wp-content/uploads/2021/05/taze-direkt-usability-case-study-2.png" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/taze-direkt-usability-case-study-2.png 594w, https://uxservices.com/wp-content/uploads/2021/05/taze-direkt-usability-case-study-2-300x173.png 300w" sizes="(max-width: 594px) 100vw, 594px" />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2>User Observation</h2>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>The feedback and findings obtained from the users were also proof of how accurately the personas were created. The reactions and comments made by the users while viewing the site were recorded one by one. User behavior observed by UXservices usability experts was noted to be evaluated according to heuristic criteria.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad879ac"  data-column-margin="default" data-midnight="dark" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div style="margin-top: 2%; " class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>The tasks requested from the users were evaluated and scored according to the international usability criteria (5E criteria: Efficiency, Effectiveness, Easy to Learn, Error Tolerant, Engaging).</p>
<p>The tests were completed with the SUS (System Usability Scale) questionnaire applied to each user. The answers to the SUS questionnaire given by each persona for the website and mobile application were reported separately.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in-from-right" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="290" width="300" data-animation="fade-in-from-right" src="https://uxservices.com/wp-content/uploads/2021/05/taze-direkt-usability-case-study-4.png" alt=""  />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad882fb"  data-column-margin="default" data-midnight="dark" data-top-percent="%5" data-bottom-percent="%5"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.00); padding-bottom: calc(100vw * 0.00); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #417522; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="divider-wrap" data-alignment="default"><div style="height: 50px;" class="divider"></div></div>
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p><span style="color: #ffffff;">Suggestions on how to fix the encountered problems were presented, in which user experience design layer these problems are located, at which stage of the design the mistake was made, and the order of importance of the problem.</span></p>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 40px;" class="divider"></div></div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="nectar_icon_wrap " data-style="default" data-padding="20px" data-color="white" style="" >
		<div class="nectar_icon" ><span class="im-icon-wrap" data-color="white" style="height: 150px; width: 150px;"><span><svg role="presentation" version="1.1" xmlns="http://www.w3.org/2000/svg" width="150" height="150" viewBox="0 0 32 32">
        <path d="M12.445 23.895c-3.053 0-5.921-1.195-8.081-3.361-4.455-4.472-4.455-11.747 0-16.212 2.16-2.169 5.028-3.361 8.081-3.361 3.052 0 5.921 1.195 8.083 3.361 4.453 4.469 4.455 11.743 0 16.212-2.161 2.167-5.031 3.361-8.083 3.361zM12.445 2.293c-2.695 0-5.229 1.055-7.136 2.969-3.939 3.952-3.937 10.38 0 14.333 1.907 1.915 4.441 2.967 7.137 2.967s5.229-1.052 7.137-2.967c3.937-3.953 3.937-10.381 0-14.333-1.909-1.915-4.444-2.969-7.139-2.969zM28.737 31.040c-0.569 0-1.104-0.223-1.508-0.625l-9.217-9.253 3.115-3.127 9.227 9.252c0.832 0.833 0.832 2.191-0.001 3.024l-0.107 0.104c-0.403 0.404-0.939 0.625-1.508 0.625zM19.895 21.161l8.28 8.311c0.303 0.301 0.827 0.303 1.131 0l0.107-0.107c0.311-0.311 0.311-0.82 0-1.137l-8.283-8.305-1.235 1.239z"></path>
        </svg></span></span></div>
	</div>
			</div> 
		</div>
	</div> 
</div></div>
<p>The post <a href="https://uxservices.com/en/blog/tazedirekt-usability-tests/">Tazedirekt Usability Tests</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Migros TV Usability Tests</title>
		<link>https://uxservices.com/en/blog/migros-tv-usability-tests/</link>
		
		<dc:creator><![CDATA[uxservices-3]]></dc:creator>
		<pubDate>Sat, 30 Jul 2016 10:39:01 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Usability Testing]]></category>
		<guid isPermaLink="false">https://uxservices.com/?p=12102</guid>

					<description><![CDATA[<p>The post <a href="https://uxservices.com/en/blog/migros-tv-usability-tests/">Migros TV Usability Tests</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></description>
										<content:encoded><![CDATA[
		<div id="fws_69b820ad89f96"  data-column-margin="default" data-midnight="dark" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #efefef; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>Migros supermarkets offer many alternatives to their customers with online shopping, wholesale and telephone sales. Migros TV, the new project of Migros, which has always aimed to offer new services to its users with its strategy of being an innovative supermarket chain, takes the customer experience one step further.</p>
<p>On Migros TV, it is possible to find instructional videos in categories that can attract everyone&#8217;s attention;</p>
<ul>
<li>Recipes,</li>
<li>Beauty care,</li>
<li>Technology, health life,</li>
<li>Mother-child,</li>
<li>How to do it,</li>
<li>Home care.</li>
</ul>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>Migros aimed to determine the habits of the users and offer the most suitable platform to the users by having a usability test performed on this platform, where MigrosTV wanted to offer a more comfortable user experience to its users. As UXservices, we conducted A / B usability tests of both mobile and web versions of the application with a total of 15 people from the user profiles we determined in collaboration with our customers.</p>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 20px;" class="divider"></div></div><div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in-from-bottom" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="200" width="200" data-animation="fade-in-from-bottom" src="https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-1.png" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-1.png 200w, https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-1-150x150.png 150w, https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-1-100x100.png 100w, https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-1-140x140.png 140w" sizes="(max-width: 200px) 100vw, 200px" />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col has-animation padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-right" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in-from-right" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="600" width="500" data-animation="fade-in-from-right" src="https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-3.png" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-3.png 500w, https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-3-250x300.png 250w" sizes="(max-width: 500px) 100vw, 500px" />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad8b2d5"  data-column-margin="default" data-midnight="light" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #000000; "></div></div></div><div class="row_col_wrap_12 col span_12 light left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col has-animation no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-bottom" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h3 style="text-align: center;">The purpose of this platform is to create an entertaining video platform by presenting videos on carefully selected topics suitable for the interests of its users.</h3>
	</div>
</div>




			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad8b4d6"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row"  style="padding-top: 50px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="614" width="1023" data-animation="fade-in" src="https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-6.jpg" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-6.jpg 1023w, https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-6-300x180.jpg 300w, https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-6-768x461.jpg 768w" sizes="(max-width: 1023px) 100vw, 1023px" />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="614" width="1023" data-animation="fade-in" src="https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-5.jpg" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-5.jpg 1023w, https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-5-300x180.jpg 300w, https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-5-768x461.jpg 768w" sizes="(max-width: 1023px) 100vw, 1023px" />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="235" width="393" data-animation="fade-in" src="https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-2.jpg" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-2.jpg 393w, https://uxservices.com/wp-content/uploads/2021/05/migros-tv-usability-case-study-2-300x179.jpg 300w" sizes="(max-width: 393px) 100vw, 393px" />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad8cd2f"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row"  style="padding-top: 60px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col has-animation no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-bottom" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h1 style="text-align: center;">Conclusion</h1>
	</div>
</div>




			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad8cf57"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: 0px; padding-bottom: 100px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark center">
	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col centered-text has-animation no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-bottom" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p style="text-align: center;">We tested the responsive designed Migros TV on various devices using Android and iOS operating systems. We evaluate the findings we determined at the end of the test according to 5E (Efficiency &#8211; Effectiveness &#8211; Effectiveness, Easy to Learn &#8211; Easy Learning, Error Tolerant &#8211; Engaging &#8211; Satisfaction) usability criteria and We have presented our report by determining which layer corresponds to the Scope Layer, Structure &#8211; Architectural Layer, Skeleton &#8211; Skeleton Layer, Surface &#8211; Visual Design Layer. With the changes made as a result of these findings, Migros TV site met with its users.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 
</div></div>
<p>The post <a href="https://uxservices.com/en/blog/migros-tv-usability-tests/">Migros TV Usability Tests</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Banvit Usability Tests</title>
		<link>https://uxservices.com/en/blog/banvit-usability-tests/</link>
		
		<dc:creator><![CDATA[uxservices-3]]></dc:creator>
		<pubDate>Sat, 30 Jul 2016 10:25:28 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Usability Testing]]></category>
		<guid isPermaLink="false">https://uxservices.com/?p=12095</guid>

					<description><![CDATA[<p>The post <a href="https://uxservices.com/en/blog/banvit-usability-tests/">Banvit Usability Tests</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></description>
										<content:encoded><![CDATA[
		<div id="fws_69b820ad8e56e"  data-column-margin="default" data-midnight="dark" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div style="margin-top: 2%; " class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>UXservices, which has significant knowledge in Usability Testing and User Experience services, added Banvit, one of the leading companies in the white and red meat industry, to its customers.</p>
<p>Our customer, who has been operating the sales channel both in the markets and on the website until now, was planning to launch the responsive mobile website in order to provide a good user experience to its users on every device. Since this application was their first mobile experience, they wanted to see what kind of experience their customers would experience and where they might encounter difficulties.</p>
<p>In this context, usability tests were carried out by UXservices in the test environment before the mobile sites were presented to the user according to international criteria.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div><div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in-from-right" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="275" width="450" data-animation="fade-in-from-right" src="https://uxservices.com/wp-content/uploads/2021/05/banvit-usability-case-study-2.png" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/banvit-usability-case-study-2.png 450w, https://uxservices.com/wp-content/uploads/2021/05/banvit-usability-case-study-2-300x183.png 300w" sizes="(max-width: 450px) 100vw, 450px" />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad8f279"  data-column-margin="default" data-midnight="dark" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2>Project Stages</h2>
	</div>
</div>



<div class="nectar-icon-list" data-icon-color="accent-color" data-icon-style="border" data-columns="3" data-direction="vertical" data-icon-size="large" data-animate="true"><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>1</span></div><div class="content"><h4></h4>Working with Banvit, the personas who are expected to use their website were determined. Sufficient number of different people were determined for each persona.</div></div><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>2</span></div><div class="content"><h4></h4>Appropriate test scenarios were prepared by considering the purpose of accessing the Banvit website and behavioral information of each person.</div></div><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>3</span></div><div class="content"><h4></h4>Usability tests were performed in environments where users feel neutral (office, home…).</div></div><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>4</span></div><div class="content"><h4></h4>During the tests, camera recordings were taken in order to understand the difficulties experienced by the users and to analyze them afterwards. Apart from that, users are encouraged to think "out loud".</div></div><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>5</span></div><div class="content"><h4></h4>The findings of the tests were reported.</div></div><div class="nectar-icon-list-item"><div class="list-icon-holder" data-icon_type="numerical"><span>6</span></div><div class="content"><h4></h4>The findings of the test results were evaluated according to the 5E (Efficiency, Effectiveness, Easy to Learn, Error Tolerant, Engaging) usability criteria. It was reported which layer corresponds to the problems experienced by the customer in the 5-layer user experience design methodology. Suggestions were made within the scope of international heuristic criteria for each finding.</div></div></div>
			</div> 
		</div>
	</div> 
</div></div>
<p>The post <a href="https://uxservices.com/en/blog/banvit-usability-tests/">Banvit Usability Tests</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Wyndham Hotel Usability Tests</title>
		<link>https://uxservices.com/en/blog/wyndham-hotel-usability-tests/</link>
		
		<dc:creator><![CDATA[uxservices-3]]></dc:creator>
		<pubDate>Sat, 30 Jul 2016 10:18:50 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Usability Testing]]></category>
		<guid isPermaLink="false">https://uxservices.com/?p=12089</guid>

					<description><![CDATA[<p>The post <a href="https://uxservices.com/en/blog/wyndham-hotel-usability-tests/">Wyndham Hotel Usability Tests</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></description>
										<content:encoded><![CDATA[
		<div id="fws_69b820ad9040a"  data-column-margin="default" data-midnight="dark" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div style="margin-top: 2%; " class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>Wyndham Hotel Group, one of the largest hotel chains in the world, chose UXservices to measure the user experience of both Wyndham and its sub-group Ramada&#8217;s websites.</p>
<p>The purpose of the study was to measure the brand perception of Wyndham and Ramada Hotels in the Turkish market and to observe the success of the language used and the localization made on the website.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in-from-right" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="286" width="538" data-animation="fade-in-from-right" src="https://uxservices.com/wp-content/uploads/2021/05/wyndham-hotel-usability-case-study-2.png" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/wyndham-hotel-usability-case-study-2.png 538w, https://uxservices.com/wp-content/uploads/2021/05/wyndham-hotel-usability-case-study-2-300x159.png 300w" sizes="(max-width: 538px) 100vw, 538px" />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad9127a"  data-column-margin="default" data-midnight="light" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #353535; "></div></div></div><div class="row_col_wrap_12 col span_12 light left">
	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p><span style="color: #999999;">Suggestions on how to fix the encountered problems were presented, in which user experience design layer these problems are located, at which stage of the design the mistake was made, and the order of importance of the problem.</span></p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div><div class="nectar_icon_wrap " data-style="default" data-padding="20px" data-color="accent-color" style="" >
		<div class="nectar_icon icon_color_custom_ffffff " ><span class="im-icon-wrap" data-color="accent-color" style="height: 150px; width: 150px;"><span><svg role="presentation" version="1.1" xmlns="http://www.w3.org/2000/svg" width="150" height="150" viewBox="0 0 32 32">
        <path d="M12.445 23.895c-3.053 0-5.921-1.195-8.081-3.361-4.455-4.472-4.455-11.747 0-16.212 2.16-2.169 5.028-3.361 8.081-3.361 3.052 0 5.921 1.195 8.083 3.361 4.453 4.469 4.455 11.743 0 16.212-2.161 2.167-5.031 3.361-8.083 3.361zM12.445 2.293c-2.695 0-5.229 1.055-7.136 2.969-3.939 3.952-3.937 10.38 0 14.333 1.907 1.915 4.441 2.967 7.137 2.967s5.229-1.052 7.137-2.967c3.937-3.953 3.937-10.381 0-14.333-1.909-1.915-4.444-2.969-7.139-2.969zM28.737 31.040c-0.569 0-1.104-0.223-1.508-0.625l-9.217-9.253 3.115-3.127 9.227 9.252c0.832 0.833 0.832 2.191-0.001 3.024l-0.107 0.104c-0.403 0.404-0.939 0.625-1.508 0.625zM19.895 21.161l8.28 8.311c0.303 0.301 0.827 0.303 1.131 0l0.107-0.107c0.311-0.311 0.311-0.82 0-1.137l-8.283-8.305-1.235 1.239z"></path>
        </svg></span></span></div>
	</div>
			</div> 
		</div>
	</div> 
</div></div>
<p>The post <a href="https://uxservices.com/en/blog/wyndham-hotel-usability-tests/">Wyndham Hotel Usability Tests</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Nebim UX Design</title>
		<link>https://uxservices.com/en/blog/nebim-ux-design/</link>
		
		<dc:creator><![CDATA[uxservices-3]]></dc:creator>
		<pubDate>Thu, 30 Jun 2016 11:05:37 +0000</pubDate>
				<category><![CDATA[Case Study]]></category>
		<category><![CDATA[UX Design]]></category>
		<guid isPermaLink="false">https://uxservices.com/?p=12120</guid>

					<description><![CDATA[<p>The post <a href="https://uxservices.com/en/blog/nebim-ux-design/">Nebim UX Design</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></description>
										<content:encoded><![CDATA[
		<div id="fws_69b820ad92702"  data-column-margin="default" data-midnight="dark" data-top-percent="4%" data-bottom-percent="4%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.04); padding-bottom: calc(100vw * 0.04); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>Eventually, though, they find out that there is no way around it, as a significant amount of their customers are letting this know in an unpleasant way. As designers, we always see the ideal world as a place where we can create things without racing against the clock.</p>
<p>Unfortunately, most of the time we do, which challenges us to come up with solutions to deliver the best possible quality in the least amount of time. We had one of those projects a few weeks ago, where we had just one week to redesign a user interface, which would affect the user experience of approximately 100.000 daily users.</p>
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>Even though UX in Turkey is becoming more and more mature, there are still plenty of software companies that are not aware of the fact that listening to users can be very beneficial.</p>
<p>Some other software companies, on the other hand, are proactively looking at opportunities to continuously improve the usability of their products to increase client satisfaction. A couple of weeks ago, we have worked with Nebim, one of Turkey’s leading independent software vendors, which pursues the strategy of continuous UX improvement. Their product, Nebim V3 ERP, being the leading local Enterprise Resource Planning (ERP) software system geared towards non-food retail and wholesale market segment with tens of thousands of daily users, was receiving feedback from their customers’ end-users regarding opportunities of UX improvement, specifically in its reporting applications. Nebim was investing in on-site and remote training to assist end-users in how to leverage advanced options of their reporting applications, which on the long run was not a cost-effective approach.</p>
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<p>This is where we stepped in. Our goal was to redesign the reporting-related applications of the product in such a way that it would be easy to learn for new customers, but also not that different to upset existing and advanced customers. Eventually, this should decrease the amount of time and resources spent on support and training. Sounds like a typical UX project, right?</p>
<p>But here is the fun part; we only had <strong>7 days</strong> to deliver the designs…</p>
	</div>
</div>



<div class="divider-wrap" data-alignment="default"><div style="height: 50px;" class="divider"></div></div><div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in-from-right" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="316" width="500" data-animation="fade-in-from-right" src="https://uxservices.com/wp-content/uploads/2021/05/nebim-ux-tasarimi-case-study-2.jpg" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/nebim-ux-tasarimi-case-study-2.jpg 500w, https://uxservices.com/wp-content/uploads/2021/05/nebim-ux-tasarimi-case-study-2-300x190.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col has-animation padding-1-percent inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-right" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad937f6"  data-column-margin="default" data-midnight="light" data-top-percent="3%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.03); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #0fe0ba; "></div></div></div><div class="row_col_wrap_12 col span_12 light left">
	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone "  data-padding-pos="right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col has-animation padding-3-percent inherit_tablet inherit_phone "  data-padding-pos="left" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-right" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div id="fws_69b820ad93c64" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2>Day 1: Get to Know Stakeholders</h2>
<p>All of our projects start by learning the industry, audience, problems, needs, etc. of our client. During a kick-off meeting, we have a chat with all the stakeholders to discuss and understand these items more clearly, followed by a brainstorm session to find the best UX solution that will match their needs. Nebim challenged us to find a feasible solution before the start of their next Agile sprint, which meant we only had 7 days to finish the project.</p>
<p>In order to meet the schedule of the client, we came up with a methodology to deliver the best possible user-centred solution within the given timeframe. We thought Test-Driven Design was the way to go, which is an iterative testing method to design a product based on user feedback. This method would allow us to improve the product more effectively and efficiently, which was the exact thing we needed.</p>
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2>Day 2: Designing a Better Version</h2>
<p>The following morning, the stakeholders organized a session where they walked us through their product. Our goal was to learn about the possibilities and constraints we could have with the current framework. It was also important to hear the most common problems users were facing when using the product. Luckily, the stakeholders we worked with are very involved with and care about their customers. Considering the time pressure, they were a good source of information to get an overall idea of the experience users were having.</p>
<p>After the session, our UX team started sketching three low-fidelity concepts based on everything we had learned. For this, we used Balsamiq, which, thanks to its library, is a rapid and effective way of creating low-fidelity wireframes and communicating concepts. To speed up things even more, we decided to work on-site. This way we worked closely with IT and business stakeholders, which allowed us to get feedback much faster.</p>
<p>Our goal for the day was to agree with the stakeholders on one final concept and have this ready to be prototyped the next day.</p>
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2>Day 3 Make it Clickable</h2>
<p>Almost halfway through, we were already preparing for the user tests. The concept we had sketched and agreed upon with the stakeholders the day before had to be made interactive.</p>
<p>There are a lot of tools to make this happen. Deciding on the right prototyping tool depends on many factors, i.e. the platform of the product, types of interactions, importance of visual design, simulation, etc. By considering some of these factors, we had decided to use Justinmind. This tool matched our needs as it has rich libraries of UI elements for most platforms, many ways of handling interactions between pages, and an easy way of simulating the prototype for testing purposes.</p>
	</div>
</div>




		</div> 
	</div>
	</div> 
</div></div><div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div><div id="fws_69b820ad940a5" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col child_column centered-text no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			<div class="nectar_icon_wrap " data-style="default" data-padding="20px" data-color="white" style="" >
		<div class="nectar_icon" ><span class="im-icon-wrap" data-color="white" style="height: 50px; width: 50px;"><span><svg role="presentation" version="1.1" xmlns="http://www.w3.org/2000/svg" width="50" height="50" viewBox="0 0 32 32">
        <path d="M1.54 31.107c-0.175 0-0.345-0.071-0.472-0.195-0.163-0.161-0.229-0.396-0.179-0.62l2.221-9.763c0.028-0.121 0.088-0.235 0.179-0.323l17.979-17.983c1.535-1.531 3.987-1.787 5.244-0.528l3.772 3.772c0.543 0.543 0.843 1.303 0.843 2.139 0 1.101-0.5 2.232-1.372 3.103l-17.98 17.98c-0.088 0.089-0.201 0.149-0.324 0.179l-9.763 2.221c-0.048 0.012-0.097 0.017-0.148 0.017zM4.369 21.013l-1.944 8.54 8.543-1.943 17.844-17.844c0.615-0.613 0.981-1.419 0.981-2.16 0-0.34-0.080-0.823-0.452-1.195l-3.772-3.773c-0.373-0.373-0.859-0.452-1.196-0.452-0.739 0-1.547 0.367-2.161 0.98l-17.843 17.847zM20.354 4.965l6.658 6.658-0.944 0.944-6.658-6.658 0.944-0.944zM11.888 28.303c-4.067 0-8.208-4.143-8.208-8.208h1.333c0 3.341 3.532 6.875 6.875 6.875v1.333z"></path>
        </svg></span></span></div>
	</div>
		</div> 
	</div>
	</div> 
</div></div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad9458e"  data-column-margin="default" data-midnight="dark" data-top-percent="8%" data-bottom-percent="8%"  class="wpb_row vc_row-fluid vc_row"  style="padding-top: calc(100vw * 0.08); padding-bottom: calc(100vw * 0.08); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2>Day 4, 5, 6, and 7: Test with Real Users</h2>
<p>In the remaining four days of the project, we have focused on testing and improving the product we had designed and developed in the days before. As mentioned earlier, we had decided to use an iterative testing method, which means that we have several repetitions (iterations) of testing the product with actual users. Our goal was to conduct one full iteration per day. As we had four days left, this meant we could conduct four full iterations if everything would run smoothly.</p>
<p>Days before the start of the first iteration, we have discussed together with the stakeholders the number and types of users we would like to include in the tests. Based on our experience and the tight schedule, we had decided to include a number of four users per iteration, which would mean we would require a total of 16 users for the entire project. Luckily, Nebim was helpful in taking care of the recruitment of users, which saved us a lot of time.</p>
<p>Planning one full iteration per day seemed like a challenge at the start but was actually quite fun and viable. We started each iteration with the user tests early in the morning. Testing with four users would take us approximately 2 to 3 hours. During each session, we listened, observed, and took notes. After all user sessions were completed, we needed an hour or so to list and summarize the findings, after which we presented the results of the iteration to the stakeholders.</p>
<p>In this 1-hour meeting, we discussed the highlights of the iteration, brainstormed possible solutions, and compiled a list of to-dos that should be brought into the next iteration. After the meeting and in the remaining 2 to 3 hours, we quickly updated the prototype based on the to-do list and prepared for the next iteration. The same process was repeated for each of the four iterations that we have completed in the following days.</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div><div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-shadow="none" data-animation="fade-in-from-left" >
      <div class="inner">
        <div class="hover-wrap"> 
          <div class="hover-wrap-inner">
            <img decoding="async" class="img-with-animation skip-lazy" data-delay="0" height="308" width="600" data-animation="fade-in-from-left" src="https://uxservices.com/wp-content/uploads/2021/05/nebim-ux-tasarimi-case-study-3.png" alt="" srcset="https://uxservices.com/wp-content/uploads/2021/05/nebim-ux-tasarimi-case-study-3.png 600w, https://uxservices.com/wp-content/uploads/2021/05/nebim-ux-tasarimi-case-study-3-300x154.png 300w" sizes="(max-width: 600px) 100vw, 600px" />
          </div>
        </div>
      </div>
    </div>
			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69b820ad9545f"  data-column-margin="default" data-midnight="light" data-top-percent="4%" data-bottom-percent="3%"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: calc(100vw * 0.04); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #000000; "></div></div></div><div class="row_col_wrap_12 col span_12 light left">
	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone "  data-padding-pos="left-right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h2>Conclusion</h2>
<p>The Test-Driven Design methodology we used has showed us that designing with time constraints does not have to be a reason for unsuccessful UX. Or does it? Both Nebim and its users are confident that we have put an improved design on the table, which at the moment is being developed and to be launched in the following weeks. Time will tell if the changes we have made will affect the experience of our client’s customers in a positive way…</p>
	</div>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col centered-text has-animation no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="fade-in-from-right" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				<div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div><div class="nectar_icon_wrap " data-style="default" data-padding="20px" data-color="white" style="" >
		<div class="nectar_icon" ><span class="im-icon-wrap" data-color="white" style="height: 150px; width: 150px;"><span><svg role="presentation" version="1.1" xmlns="http://www.w3.org/2000/svg" width="150" height="150" viewBox="0 0 32 32">
        <path d="M3.333 31.645c-0.368 0-0.667-0.299-0.667-0.667v-26.667c0-0.368 0.299-0.667 0.667-0.667s0.667 0.299 0.667 0.667v26.667c0 0.369-0.299 0.667-0.667 0.667zM30 24.312h-20c-0.368 0-0.667-0.299-0.667-0.667v-3.333c0-0.368 0.299-0.667 0.667-0.667s0.667 0.299 0.667 0.667v2.667h18.667v-13.333h-13.333c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h14c0.367 0 0.667 0.299 0.667 0.667v14.667c0 0.369-0.3 0.667-0.667 0.667zM15.333 20.312h-12c-0.368 0-0.667-0.299-0.667-0.667v-14.667c0-0.368 0.299-0.667 0.667-0.667h12c0.368 0 0.667 0.299 0.667 0.667v14.667c0 0.369-0.299 0.667-0.667 0.667zM4 18.979h10.667v-13.333h-10.667v13.333zM10.667 23.645c-0.208 0-0.413-0.096-0.543-0.279-0.215-0.301-0.144-0.716 0.155-0.931l4.667-3.333c0.299-0.213 0.716-0.143 0.929 0.155 0.215 0.301 0.144 0.716-0.155 0.931l-4.667 3.333c-0.116 0.084-0.252 0.124-0.387 0.124zM3.333 4.355c-1.103 0-2-0.897-2-2s0.897-2 2-2 2 0.896 2 2-0.897 2-2 2zM3.333 1.688c-0.368 0-0.667 0.3-0.667 0.667 0 0.364 0.299 0.667 0.667 0.667s0.667-0.303 0.667-0.667c0-0.368-0.299-0.667-0.667-0.667zM6.667 5.645h2.667v2.667h-2.667v-2.667zM12 5.645h2.667v2.667h-2.667v-2.667zM26.667 9.645h2.667v2.667h-2.667v-2.667zM21.333 9.645h2.667v2.667h-2.667v-2.667zM16 9.645h2.667v2.667h-2.667v-2.667zM18.667 12.312h2.667v2.667h-2.667v-2.667zM24 12.312h2.667v2.667h-2.667v-2.667zM26.667 14.979h2.667v2.667h-2.667v-2.667zM21.333 14.979h2.667v2.667h-2.667v-2.667zM16 14.979h2.667v2.667h-2.667v-2.667zM16 20.312h2.667v2.667h-2.667v-2.667zM21.333 20.312h2.667v2.667h-2.667v-2.667zM26.667 20.312h2.667v2.667h-2.667v-2.667zM18.667 17.645h2.667v2.667h-2.667v-2.667zM24 17.645h2.667v2.667h-2.667v-2.667zM4 8.312h2.667v2.667h-2.667v-2.667zM9.333 8.312h2.667v2.667h-2.667v-2.667zM6.667 10.979h2.667v2.667h-2.667v-2.667zM12 10.979h2.667v2.667h-2.667v-2.667zM4 13.645h2.667v2.667h-2.667v-2.667zM9.333 13.645h2.667v2.667h-2.667v-2.667zM6.667 16.312h2.667v2.667h-2.667v-2.667zM12 16.312h2.667v2.667h-2.667v-2.667z"></path>
        </svg></span></span></div>
	</div>
			</div> 
		</div>
	</div> 
</div></div>
<p>The post <a href="https://uxservices.com/en/blog/nebim-ux-design/">Nebim UX Design</a> appeared first on <a href="https://uxservices.com/en">UXservices</a>.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
